ABM & Intent
Target account selection, intent data, and account-based campaigns.
- Tools in the catalog
- 6
- Parser key
- None. This is an explorer category; the parser files these tools under one of its eleven keys.
- Definition
- Glossary entry
What this function does
Account-based tools pick which companies to pursue and tell you which of them are researching your category. They run ads and orchestration against that list.
They depend on clean account data in the CRM. Intent signals that land on duplicate or unmatched accounts are noise.
The tools
Listed alphabetically. Inclusion is not an endorsement or a rank.
- 6sense
- Bombora
- Demandbase
- RollWorks
- TechTarget
- Terminus
What job descriptions ask for
Postings ask the hire to build target account lists, operationalize intent signals, and connect them to routing and outreach.
How it shows up in the scores
Not a separate parser key. The parser has to place each of these tools in one of its eleven keys; 6sense, for example, is listed under ai_tools in the parser prompt. They still count toward the tool total.
Every tool a posting names adds to its tool count, but the Franken-Stack score is not a tool count. It is a model judgment of how disconnected the stack is, with a written rationale. Read the bands or see how scored postings read today.
How often does ABM & Intent appear in scored postings? The record counts tools per posting but does not yet store which category each tool falls in, so this page does not say, and does not rank the tools above.